Comics & Health: Informing and Evaluating the Design of Public Health Information Comics
A PhD research project exploring the population's understanding, attitudes and recall of health information from comics and how information can be better communicated using this medium.
Condition(s)
- Multiple sclerosis
About the project
Communicating complex health information to the public has a variety of challenges due to the range of needs and abilities within the population. Health communication must engage the target audience to promote positive health outcomes through interacting with the material. Comics are an engaging, accessible medium in which complex health information can be communicated to all ages and literacy levels through words, images, and storytelling.
This interdisciplinary project will examine the understanding of, engagement with, and attitudes towards health messages in comics across three main themes.
Theme 1
The first theme is comic design - how readers engage with public health comics and how comic design choices shape engagement, knowledge transfer and attitude change.
Theme 2
The second theme of the project is the target audience - how varying the comic design impacts readers of different backgrounds.
Theme 3
The third theme covers the layout and medium of delivery - how engagement, knowledge transfer and attitude change depend on how the information is presented (comic vs. information leaflet). The findings of this project will help advance comic theory and contribute to multi-modal perception and memory.
How to participate
If you are a person aged 18* with a diagnosis of multiple sclerosis then you can participate by contacting Claire Robertson, University of Aberdeen PhD student by emailing her direct here.
Relevant links
Publication(s)
Status
Contact
Eligibility criteria
Individuals aged 18+ with a diagnosis of multiple sclerosis (MS) can be collaborators for the comic project.